SOLMAR GRUPAbout us
SOLMAR Grup has an history of over 20 years on the Romanian retail market and owns today the franchise of several women and men fashion brands as are Karen Millen, Max Mara Weekend, Marina Rinaldi, Desigual, Parfois and Yamamay.
We are a dynamic fashion company engaged in the retailing of franchise fashion brands in Romania. Our head office is located in Bucharest.
All our investments are aimed at increasing the commercial potential, maintaining a competitive advantage in the market, provide franchise fashion brands for building a good image of the company on the clothing market – with a view to offering fashionable and attractive clothing to our customers.
Our strategy focuses on our leading brands by taking action to improve the image of uniqueness and prestige of our brands in the eyes of customers, while remaining it in the mass clothing segment. Most of our brands are positioned in the medium price segment, except for the Marina Rinaldi, Max Mara Weekend, Pinko and Karen Millen brands which are included in the premium category (this diversifying our portfolio of brands for the higher price segment).
Our strategy is also expansion in the all important city from Romania. In the long term, we plan to open more stores of world know brands in all the cityes where we are present today, although the pace of development of each brand may be different, depending on customer preferences and local tastes.
We currently have 21 stores, with a total of ~1930sqm, in three different cities, in seven most important shopping malls from Romania and a number of 114 employees.
Each region has a different level of economic development and provides a variety of growth opportunities.
In implementing our strategy we also want to ensure that our growth is stable, balanced and consistent with the principles of socially responsible business.
VISION, MISSION AND VALUES
Vision, mission and values inspire us in our everyday work and influence the way we function. Mission determines the role and the purpose of Solmar existence, vision - defines our ambitions - and sets the direction in which we are going. Values describe the manner in which Solmar employees behave, regardless of their position and complement everything mentioned above. Values are like a DNA code. They not only influence the way we function as an organization, but also determine our approach to customers, employees, business parteners and all our stakeholders.
We help our customers to realize their dreams through the way they look and feel
Passion drives us forward, making our company an important fashion retailer in the country.
We are full of energy. We are passionate about our business, our franchise fashion brands and our customers. We are proud to be part of SOLMAR.
We seek new challenges every day and strive for excellence. We dare for more. We expect unexpected.
We keep developing ourselves to improve the results. We run the extra mile. We achieve our goals.
We enable talents to grow. We appreciate the best in people. We treat others the way we want to be treated.s.
1996 - we start the retail operation under the name of L&W Trade Group by bringing the franchise of LEE Wrangler in the Romanian market. In that point we can say that L&W Trade Group was one of the pioneers in the retail market of Romania.
1999 - the company opens the first Mango store, which was an incredible success!
2004 - the company name is changed into SOLMAR Trading Grup and opens the franchised stores of MANGO, PROMOD, CASTRO, JENNYFER, ITTIERE
2007 - PARFOIS first store opens
2008 - KAREN MILLEN, MAX MARA Weekend, MARINA RINALDI and PARFOIS stores open in Baneasa Shopping City, Bucharest
2009 - DESIGUAL first store opens in Baneasa Shopping City, Bucharest
2010 - DESIGUAL and PARFOIS open in Sun Plaza Mall, Bucharest
2012 - KAREN MILLEN opens in AFI Cotroceni, Bucharest
2013 - two new PARFOIS stores open in AFI Cotroceni Bucharest and AFI Ploiesti
2014 - DESIGUAL opens in AFI Cotroceni Bucharest
2015 - PARFOIS opens in Mega Mall, Bucharest
2016 - SOLMAR starts expanding again, 6 new stores were opened:
- PARFOIS and DESIGUAL open in Iulius Mall, Timisoara
- YAMAMAY, PARFOIS and DESIGUAL open in Park Lake Shopping Centre, Bucharest
- Desigual Outlet store opens in Fashion House Outlet Center
2017 - PARFOIS opens in Iulius Mall, Cluj-Napoca
- SOLMAR OUTLET opens in Fashion House Outlet Center
2018 - PINKO opens in Baneasa Shopping City, Bucharest